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Companies can use the information generated by consumers to enhance their products and services in order to satisfy the needs of their customers. Choosing the right analytics tool to capture and analyze this data is a crucial step to achieving the business objectives for increased engagement, higher sales, and more efficient operations.

To choose a tool, start by determining what types of data you want to integrate and the best way to do it. Certain tools are more geared toward traditional enterprise reporting, while others are designed to help you conduct more sophisticated analytical analysis or track sensitive information such as healthcare data. It is also important to think about the way that the analytics tools you’re looking at will integrate into your existing workflow systems and data architecture.

Certain tools are specifically designed for sophisticated users and data scientists, while others allow non-technical users to analyze data using a point-and click interface. Be aware of the capabilities and features of each tool, especially those related to data visualization. Some tools are specifically designed to create visual charts while others require SQL or third-party applications to model the data before it can be analysed.

After you’ve narrowed your options down, you should consider the price as well as whether the software relies on subscription fees or software licenses. Some tools are free, whereas others require a substantial upfront investment to get started and ongoing maintenance costs. Make sure to evaluate these costs against the potential ROI from the insights and efficiencies gained through using the analytics tool.

http://www.softwarehall.com/big-data-analytics-tools-comparison/