Para-kin relationships between admirers and you can idols: good qualitative investigation from admirers’ motivations for purchasing idol-dolls
Objective
The purpose of this research is to take a look at how “mom admirers” impact on the present designs off parasocial relationship between admirers and you may idols in order to gain better insights to the reasons underlying the latest purchase of idol dolls. Likewise, because of the for instance the experience and views of male idol fans, the research aims so you’re able to expand brand new comprehension of lover behavior and you may boost understanding of the new motivations operating idol-doll usage.
Design/methodology/method
Delivering idol-doll consumers since look stuff, this study conducted textual study plus in-breadth interviews to explore fans’ reasons for purchasing idol dolls.
Results
Idol toy commands are driven by psychological accessory, such as for example one of mom fans just who seek to establish a feeling of handle and maintain a father or mother–youngster relationships. Likewise, to get idol dolls can also act as an excellent disguise to possess girlfriend fans to full cover up the romantic aspirations about their idols. Furthermore, idol dolls act as semiotic identifiers, attracting such as for example-minded admirers and you may gaining community recognition. It ought to be listed you to men idol admirers, who will be thought deviant in the masculine normative, deal with analysis in the feminine-dominated communities, in need of subsequent evidence of authenticity.
Important effects
This study promotes understanding the motivations about idol-toy instructions and can let marketers inside providing towards emotional requires of admirers, such as mommy fans, by making and you will purchases dolls you to definitely resonate the help of its wished feel out of accessory.
Social effects
Because of the taking and you can focusing on the positive aspects of fan situations, this research results in the brand new constant process of de–demonization and you can normalization out-of fandom. On top of that, this research also aims to subscribe a more total wisdom of your own problems and you can psychological means of the Chinese younger generation.
Originality/really worth
This study examines the new less than-researched mother-enthusiast group’s emotional means and their motives of shopping for idol-dolls. In addition understands new distinctive line of viewpoints and you may skills regarding men idol admirers, delivering a fresh and you will unique thoughts into the idol-toy usage.
step 1 Inclusion
” webbplatser tabindex=”0″> based on celebrities’ appearance were sold once the a unique setting to possess Chinese fans to share their strong passion due to their dear idols, leading to producing an alternate Chinese fandom people. To the Weibo (probably one of the most popular social network platforms for the China), the net people having idol-doll-founders, consumers, and you may idol admirers presently has compiled over 460,000 followers that’s very women-reigned over. With this platform, it’s quite common enthusiasts, who’s an enormous distinct idol dolls, to create adorable photos and you will express its experience in the putting on a costume and you can implementing makeup to their “infants.” According to the newest individual report, among idol-toy people, brand new article-2000 generation stands for the greatest ratio, reaching 43 %, followed by the fresh post-1995 age bracket positions second, with an amount at the twenty-six % (“2021 Pure cotton Toy People Notion Declaration” 2021). Thus, Generation Z, somebody, some one produced amongst the late 1990’s together with very early 2010s (Priporas mais aussi al. 2020), actively activates which have idol-toy sales using interactive social networking networks.
From the point in time off participatory fandom and you may partner cost savings, fans’ practices tastes and their detected relationship with idols are particularly subjects off instructional browse. Ways fans connect to a-listers might have been defined as parasocial interaction-the fresh nonreciprocal, fictional interaction anywhere between fans and you will mass media personae (Liebers and you will Schramm 2019; Yan and you can Yang 2021). In recent years, admirers definitely getting into this new parasocial dating dream on the a close kinship having idols, if they might handle, or perhaps have an evident level of influence on their idols. To your Chinese social networking, there was a pattern where admirers, particularly women, make reference to on their own because idols’ moms and dads, aunts, otherwise siblings. If you are early in the day studies have extensively tested parasocial dating centered on heterosexual norms and you will fans’ personal fantasies about idols (we.elizabeth., “girlfriend/wife fans” out-of idols), little has been identified in the “mom admirers”,“Mom fans,” refer to fans (usually female admirers) that are co-fostering idols/celebs as their elder feminine family members. They state themselves since mother of your own idol and are indulgent to help you idols, bringing them given that lovable, simple students who require its special care (Yan and Yang 2021).